Accelerating the digitalization, design point of view.

Last week I was happy to participate in the ‘Breakfast Date: Accelerating Digitalization’ organized by Women in Tech Finland.

microsoft-flux

Photo of the venue taken by Microsoft Flux staff.

The digitalization topic is directly related to my thesis I’m currently writing in Aalto University School of Art, Design and Architecture. And even thought the big part of my thesis supposed to be about digitalization and the influence it has on our everyday life in general and public healthcare services in particular, it was so interesting to listen the speakers who are extremely fluent in their area and working at the very core of the digitalization processes. Two IoT professionals Henriikka Åkerman and Hanna Nikkilä were talking about their work and projects they were involved in,cloud technology and IoT with Microsoft Azure. The event took place at the Microsoft Flux co-working space and was organized by ‘Women in Tech, Finland Chapter’ community.

This morning gave me new insights to continue my writing, talks were very inspiring and educative. I’d like to thank the presenters and organizers for this opportunity, atmosphere and motivating discussions!

So, what the Digitalization is?

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Things that designed to solve problems and things that designed to be loved.

How do you design things that people will love?

There is always something else out there, that is better, faster, smarter, more efficient and resourceful. How do you pick the one you will love and be attached to? How would you design meaning and not just a function that fulfil someone’s (talked through and researched) needs and solve the well-analyzed problems?

We want our life to have a sense, a purpose, and we are in constant search for it. The new day, the new projects, new people and places, – time is running and we just can’t help ourselves to stop the flood. World nowadays is full of solutions and that’s the problem. There are a tons of things that grab your attention and it’s very easy to miss the point, loose your focus and sense of presence. It’s a big challenge nowadays to keep your purity, be mindful in what you’re doing and honest with yourself. We live in an era of destruction and our brain can’t keep up with this pace.

The experience that fascinates people is directly linked to the meaning of interaction with the product(service). Thus, the way how you design products and services while you’re looking for creating the new meaning and experience should be totally different to one when you design products based on facts, user research, analyzed needs of the users and all other possible data, collected beforehand. Continue reading

“We can’t design experiences. Experiences are reactions to the things we design.” Amen.

A very interesting and quite long reading about perspectives of digital design, homogeneity and patterns in a designing a user experience. There are a few quotations from it, something that grabbed my attention and resonate with my recent thoughts. You might find there something for you as well. Continue reading

Motenashi – traditional Japanese hospitality for understanding what is good UX design can do for its users.

A very interesting article about good UX design and inspiration that it might got from ‘Motenashi’, – the Japanese term that uses for explaining the ideal rules how to host a guests and general hospitality pattern. Here is the article: good UX design and AI today.

I think I agree with the idea that I wouldn’t feel very comfortable with the app that totally anticipate my next move and knows me too well. As a human being I want to be spontaneous and creative every now and then, and, going though a routine can be a good in case of being productive, but quite hurting as well, because there is a creative part of me, that is considering myself as a unique personality that goes ‘her own way all the time’ and no way it can be anticipated by some algorithm. 🙂
So clumsiness of the modern AI can be thought through again and again, in order to make people feel better about using them (because it’s a great help indeed) and don’t feel that they are constantly watched.

And for designers it’s important not just fill  the Apps with all those cool AI like features, but find the balance and carefully guide the user from ‘newcomer’ to the ‘regular’ without freaking them out. Empathy. Trying new stuff. Constant learning.

Here is why I love my job. 🙂