How do you design things that people will love?
There is always something else out there, that is better, faster, smarter, more efficient and resourceful. How do you pick the one you will love and be attached to? How would you design meaning and not just a function that fulfil someone’s (talked through and researched) needs and solve the well-analyzed problems?
We want our life to have a sense, a purpose, and we are in constant search for it. The new day, the new projects, new people and places, – time is running and we just can’t help ourselves to stop the flood. World nowadays is full of solutions and that’s the problem. There are a tons of things that grab your attention and it’s very easy to miss the point, loose your focus and sense of presence. It’s a big challenge nowadays to keep your purity, be mindful in what you’re doing and honest with yourself. We live in an era of destruction and our brain can’t keep up with this pace.
The experience that fascinates people is directly linked to the meaning of interaction with the product(service). Thus, the way how you design products and services while you’re looking for creating the new meaning and experience should be totally different to one when you design products based on facts, user research, analyzed needs of the users and all other possible data, collected beforehand. Continue reading